Meta description length2/2/2024 ![]() ![]() Prior to the most recent update, Google previously extended search snippets to 300 characters in December 2017 in an experiment that lasted less than six months. On mobile devices, meta descriptions are 120 characters. In May 2018 Google confirmed that they had reverted back to displaying shorter meta descriptions that are between 155-160 characters in length. Over the last few years, Google is trending towards dynamically populating meta descriptions based on user search queries, but webmasters should still specify their preferred meta description. Search engines show the meta description when it is highly relevant to the search query, otherwise, they might choose to dynamically generate descriptions from a web page that is going to better address the search query. Search engines will typically display meta descriptions as a way of summarising the contents of a web page so that users know what to expect when they click through. ![]() What is a Meta Description?Ī meta description is an HTML attribute that briefly describes the contents of a web page. Therefore, websites that create a compelling meta description are far more likely to have a higher CTR which can indirectly impact search rankings. You can be sure that Google is using CTR (click through rate) data as a way of determining what users are looking for in a particular search query. And while meta descriptions do not have a direct impact on the way a website will rank, the contents of these descriptions can greatly influence user the click-through rate. Google announced more than a decade ago that meta descriptions do not impact search engine rankings and are therefore not considered an SEO ranking factor. Google and other search engines will display the meta description in the search engine results pages across desktop and mobile devices. Meta descriptions should be between 150-160 characters and up to 920 pixels in size.
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